Blue Iguana Bar & Lounge
Blue Iguana Bar & Lounge is an imaginary client work. The work included brand development, logo creation, graphic design and illustration.
Basic needs
Blue Iguana Bar & Lounge is a small, but promising bar located in a lively part of the city. Although they have unique drinks and a pleasant atmosphere, they previously did not have a clear brand identity. The bar needed a brand that would stand out from the competition and attract new customers.
Customer
Blue Iguana Bar & Lounge
Included
Brand development Graphic instructions Logo
Blue Iguana Bar & Lounge
Solution
The created brand illustration, logo and graphic guidelines provide Blue Iguana Bar & Lounge with a clear and attractive identity. The new brand illustration and graphic look will help Blue Iguana Bar & Lounge stand out from its competitors and attract new customers. They now have a clear and unified brand that reflects the atmosphere of the bar and attracts new customers, as well as offering old customers a new lease of life. With the help of developed graphic guidelines, the bar is able to maintain a consistent look at all brand touch points, which increases recognition and customer loyalty.
Logo
The logo creation process was first started in the traditional way with pen and paper. From the client’s name, it was easy to come up with an iguana as a brand symbol, which would sit on top of the letters of the logo, and that’s where the idea started. After filing the brand mark, a heavier font “Blue Iguana” was selected for the text to keep the lizard in balance and a lighter font “-Bar & Lounge – ” for the text to balance the logo. Finally, the logo got a few color options and a handsome blue iguana was born, around which it would be good to start building the feel of the brand.
Logo creation
Final logo & colors
